Home Our Process Our Work Consultation Site Map
We are available on a daily or project basis for consultation on naming strategies, tactics or problems. Some examples:
How to acquire a name already in use.
  How to sift more than 3,000 employee suggestions for a new company name.
  How to guide a task force at a Fortune 100 company through a divisional renaming effort.
  How to develop research protocols to determine the equity in an existing name.
Naming Counsel clients include Chase Manhattan Bank, Cincinnati Machine, Applied Bioscience, Hospital Health Plan Corp., Interco, Meineke, Monsanto Agricultural Co., Pharmaco and SantaFe Healthcare.
Rivkin & Associates Home Page The Naming Newsletter The Naming Workshop
      © 2007 Rivkin & Associates LLC